منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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15 صفحه اولThe Case for Franchise Encroachment
As franchisors add same brand outlets to a geographical market, the resulting encroachment from multiple locations creates con ict via revenue cannibalization. We empirically explore the possibility that encroachment could, in fact, have the opposite e ect by increasing revenues as more same brand units are added. In particular, we propose that same brand units create a spillover e ect that can...
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The economic importance of franchising in service provision, job creation and self employment opportunities is widely reported. However the factors influencing franchise unit success has received little academic attention. This represents an important gap in the literature. Previous research has tended to focus upon system-level operations and recently upon the reasons for franchisor discontinu...
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We present an argument for changes in the franchise in which an elite split along economic interests use the suffrage to influence implemented policies. Through the influence of these policies on the character of industrialization, we analyze the effects of franchise changes on economic growth. We identify in the social structure of society an explanation for the connection between enfranchisem...
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ژورنال
عنوان ژورنال: The Parish Review: Journal of Flann O'Brien Studies
سال: 2013
ISSN: 2634-145X
DOI: 10.16995/pr.2913